ICANIWILL in Boden
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Behind the scenes

ICANIWILL in Boden

ICANIWILL in Boden

Gustaf and Fredrik Gustafsson in conversation during the lecture.

NMW - Norrbotten is the place where it happens!

ICANIWILL and Gustaf got the honor to participate as a lecturer at NMW in Boden. The event took place Tuesday 11/2, at Boden Business Park.
NMW is an event that is held yearly and the event attracts people from all over Sweden. The purpose is to inspire and raise the cultural as well as creative engagement in the north. 
The lecture hall was fully booked with 60 interested and curious visitors present to take part in Gustaf's lecture. Gustaf shared his inspiring journey from only having an idea and a post-it note on his bathroom mirror in Uppsala 2009 to starting a clothing brand without any capital and knowledge and all the challenges and lessons that come with these preconditions.



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