Welcome to ICIW Stories.
My name is Gustaf and Im the founder of the company. As long as I can remember I've dreamt of how I want to live my life. ICIW is created to connect with the people who truly believe in the opportunity to create the life they want to live.
Post economic studies I found myself working for a super good company that I liked a lot but I didn't love what I was doing. This insight struck me a summer day and the only way out of the situation was making a big decision to quit the job that generated 100 percent of my income and start over from zero.
Creating a company that in the long term would enable my life goals instead of pushing it further away was not easy and it has brought me tons of sleepless night but looking back at it, it was the best decision I've made in my life.
ICIW is on a journey, a journey that Im happy to be a part of as Founder and CEO. Our deepest belief is that if we do what we love, and show it to our followers, we will inspire more people out there to go for it, to take some chances and make the tough decision to work for their goals and dreams. It doesn't matter if its a workout related goal, a career change, a life goal or relation goal, as long as it make the spark go off inside of you, we want to be a part for it. 5 years ago I knew nothing about the clothing industry or manufacturing. Today I know a hell of a lot more but I'm still eager to know more and keep developing our assortment. The main idea with ICIW Stories is to show off our products in it's finest of environment, worn by people who took the chance to go for it. A platform for stories to come alive and bring inspiration to others.
Welcome to ICIW Stories
All the best
Gustaf and the ICIW-Family