Gustaf and Fredrik Gustafsson in conversation during the lecture.
NMW - Norrbotten is the place where it happens!
ICANIWILL and Gustaf got the honour to participate as a lecturer at NMW in Boden. The event took place tuesday 11/2, at Boden Business Park.
NMW is an event which is held yearly and the event attracts people from all over Sweden. The purpose is to inspire and raise the cultural as well as creative engagement in the north.
The lecture hall was fully booked with 60 intrested and corious visitors present to take part of Gustaf's lecture. Gustaf shared his inspiring journey from only having an idea and a post-it note on his bathroom mirror in Uppsala 2009 to starting a clothing brand without any capital and knowledge and all the challenges and lessons that comes with these preconditions.