Cotton

The reason cotton is the most common fiber in the world is because it is strong, comfortable, breathable and renewable. We use cotton in all warming pieces to wear to and from the gym and on top of the training clothes during warm-up.

But cotton production has its challenges. Conventional cotton cultivation can be chemical-intensive. Pesticides and synthetic fertilizers used in cultivation contaminate both the soil as well as ground and surface water, and also spread to nearby crops. Together, using these can have a harmful impact on local communities and the surrounding ecosystem.

It is therefore important to turn to cotton whose manufacturing process produces measurable positive effects on soil health, water, biodiversity and people. That's why we have set a goal for all our cotton garments to be made from either organic, recycled or regenerative cotton by 2030.

Preferred cotton

Organic cotton is grown without synthetic pesticides and artificial fertilizers, which is good for biodiversity and reduces emissions from the manufacturing of chemicals. Organic farming practices, such as crop rotation, improve soil health and increase carbon sequestration. This means that organic cotton has a lower carbon footprint than regular cotton.

Using recycled cotton fibers reduces emissions by up to 80% compared to non-recycled ones. All factories that manufacture our organic cotton garments are certified according to the Global Organic Textile Standard (GOTS).

Regenerative cotton farming ensures that fiber production does not destroy land and soil, but instead actively rebuilds and restores it with measurable benefits, which helps combat climate change and protect biodiversity, while empowering farmers and local communities to develop and prosper.