The Reckoning at the Wadden Sea: An Extreme Test

This past August 31st, the North Sea tide set a brutal deadline for hundreds of runners at the Red Bull Wattlauf in Cuxhaven, Germany. This 24-kilometer adventure run across the UNESCO World Heritage mudflats is not merely a race—it’s a survival test demanding extreme endurance and, critically, resilient gear.

ICANIWILL was on the ground at this unique German event, testing the limits of our performance wear against unforgiving sand, deep mud, and corrosive saltwater. The athletes who finished, like women's top finisher Florentine Beese (time: 02:03:07), proved that victory is achieved when mental strength meets technical apparel.

See highlights below!